The Clean Energy Council were not only lookin for a brand refresh but also a clearer reflection of who they are, who they serve and what they stand for. Part of the new brand strategy was researching what the future may hold, what information current audiences needed and articulating a invigorated, optimistic future.

As part of Tank’s Brand Strategy team, my work included:

• Audience Research

• Brand Strategy

• Tone of Voice

• Brand Narrative

• Brand Vision

• Brand Persona’s

• Event Communication