Haven Home Safe approached Tank at a time when they needed to re-establish their brand. Providing urgent housing support, longer term housing solutions as well as advocacy throughout Victoria, Haven Home Safe asked us to help them position their expertise in a crowded for-purpose market.

As part of their rebrand team, I facilitated a number of stakeholder interviews - internal and external. I contributed to the articulation of their brand voice, employee brand book and brand style guide.

I worked directly with Head of Marketing to interview staff members - creating a suite of ‘Stories from the Frontline’ which provided heartfelt storytelling for the organisations 2020-21 Annual Report.